Bejgl
SOBRE EL PROYECTOComia’s founder, Nechama, came to us with something genuinely exciting — a smart nursing pillow that actually tracks how much milk your baby is drinking. This bright idea stemmed from Nechama’s own experiences with breastfeeding. From the overwhelm of “Am I doing this right?” to the uncertainty of whether her baby was really getting enough. After many visits to lactation consultants in the cold of COVID winter, she started dreaming of a product that would let her easily see how much milk her baby was drinking at the breast in the comfort of her own home. Something that would truly be the first of its kind and finally bring the nursing pillow into the 21st century.
But Nechama knew that it’s not that simple to introduce something new like this to a product category where everything is the same. That’s why she came to us, with hopes that investing in branding would help Comia not only look great, but also build trust and easily communicate what makes Comia different.
She had a clear vision: a brand that felt like the future of the industry. Not the typical pastel baby aisle. Not a product for babies. A brand built entirely around the mom — her experience, her peace of mind, her empowerment. Our job was to make sure the design said all of that before anyone read a single word.
